verbal identity developing succinct, simple and arresting propositions that ‘keep it real’, creating secondary messaging and tone of voice guidelines, and writing for print and web.
creative translation working closely with your creative team to translate ideas into memorable experiences for audiences. Because nobody sees strategy — only the executions which deliver it.
brand hierarchy sorting out the confusion and accretions
that affect brands over time, especially in the relationships between parent and sub-brands and in ventures with third parties.
client direction I have a keen awareness of organisational politics, I’m good at building client relationships and I enjoy negotiating agreements between people with different perspectives.
engagement I can help you plan spectacular or low-key launches, deliver launch events, presentations and surgeries, and develop guidelines and other brand management materials.