My experience

  • 2009–present James Souttar Communication

    James Souttar Communication

    Since 2009 I have run my own independent brand strategy and design consultancy. Recent projects include:
    Gonville & Caius
    Creating a new brand for the fourth oldest Cambridge College (founded in 1348).
    Cambridge Enterprise
    Rebranding the University’s technology transfer office (the UK’s largest university commercialisation department, and the most significant globally after Stanford and MIT). I also produce the annual report.
    Cambridge Innovation Capital
    Developing a brand for the £80m follow-on investment firm started by the University.
    Brentwood School
    Rebranding this independent school, redesigning their website and printed materials (four prospectuses) to work together and reflect the new brand.
    Other clients include the Institute of Psychiatry, King’s College London, the London Borough of Richmond upon Thames, Kent County Council, Promise, HfT, Telos Partners and Sparknow.
  • 2014–2015 Frank, Bright & Abel

    Your Label

    From June 2014 to April 2015 I was Strategy Director for this Brand and Communications Agency. Projects included:
    RSSB
    Rebranding the Rail Safety and Standards Board
    Southampton Solent University
    Rationalising the brand hierarchy and working with the Vice Chancellor to communicate the University’s strategy.
    University of Warwick
    Extensive consultation for the 2015 rebrand.
    University of Gloucestershire
    Developing campaigns for student recruitment (including the UCAS fairs and School of Sports concepts).
    Other clients included Lombard Odier, Sclumberger, the University of Birmingham, SOAS and EFF.
  • 1989–2009 Precedent Communications

    Your Label

    Paul Hoskins and I had been colleagues at Wolff Olins, and I worked with Precedent in various roles from its inception until 2009 (from 1994–2009 as senior consultant). In this time I was responsible for the rebranding of Middlesex and Southampton Universities, Essex County Council, Richards Butler, Atlantic Telecom and the National School of Government (amongst others), and I led brand development, communications and web projects for a wide range of organisations. For more than ten years I presented on a range of subjects at Precedent’s monthly marketing seminars.
    Middlesex University
    Rebranding the University and working with the Vice Chancellor to communicate the brand to staff.
    University of Southampton
    Developing brand strategy and rebranding the University based on Southampton’s unique strengths.
    Government Communications Network
    Developing strategy and content for the website of this part of the Cabinet Office.
    Suez
    Creating a brand for a new company that brought together French, British and German subsidiaries.
    Other clients included the clients inculded Shell, Suez, the Cabinet Office, the Ministry of Defence, the National School of Government, the University of Cambridge, Essex County Council, Swiss Re, Oxford Brookes University and the University of London External System. In addition to stratedic consultancy I also designed the brands for Aquazur, Richards Butler and Charterhouse and developed web strategies for the University of Sheffield, the Royal College of Midwives, Expert Gardener and SunBank.
  • 1990–2003 Just Proportion

    Your Label

    At the end of 1989 I started a business specialising in corporate identity and information design (at its height employing seven people).
    Royal Mail
    Soon after opening we were chosen to redesign all Royal Mail forms – a project which took eight years and encompassed hundreds of items.
    Norwich Union
    We were appointed principal identity consultants to Norwich Union, helping them to develop their Wolff Olins scheme until their amalgamation with General Accident.
    Central Council for Education and Training in Social Work
    Creating the campaign for the introduction of NVQs in care, developing the Social Work Charter and producing collateral to support the Council’s quality assurance initiative.
    Other clients included Prudential, Abbey National, Pearl Assurance, MANWEB and the Central Council for Education and Training in Social Work. We also carried out original typeface design for clients including Harrods, Linklaters, the Quali cations and Curriculum Development Agency, and RSM Erasmus University.
  • 1986–1989 Wolff Olins

    Your Label

    The three years I spent as a designer at Wolff Olins was my education in corporate identity – especially the year I sat next to Wally Olins!Clients included Mercantile Group, Midland Bank, Regus, National Power, Allied Irish Bank and ICL.